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Roblox has introduced a new policy targeting games that use reward-driven media feeds, with the changes specifically affecting experiences eligible for Roblox Kids and Roblox Select.
The new rules were announced by Roblox on the Developer Forum on August 25, 2026, and are already being applied to games on the platform.
What is changing?
Under the new policy, games will no longer be allowed in Roblox Kids and Select if they combine three specific elements:
- A media feed containing short-form videos, images, or story-style posts.
- A feed that uses autoplay, continuous replay, infinite scrolling, or autoscroll.
- A reward, or an implied reward, that encourages players to continue watching the feed.
Roblox says the policy is designed to prevent younger users from being encouraged to continuously consume content without natural stopping points.
Which games are affected?
For a game to fall under the new restriction, all three requirements must be present.
For example, an experience could be affected if it shows players an endless feed of short videos, automatically moves between the videos, and gives players an in-game reward for continuing to watch.
However, simply having a video or an autoplaying tutorial does not automatically mean a game violates the policy. Roblox has clarified that the three conditions must be met together.
What happens to games that don't comply?
Roblox says it is actively reviewing games for compliance.
Experiences that do not follow the new policy can be removed from Roblox Kids and Select until their mechanics are redesigned. Players who previously had access to an affected game through these surfaces will lose access until the experience is brought into compliance.
Developers who make the necessary changes can have their games re-reviewed for Roblox Kids and Select. Roblox also states that the Engaged Player criteria will not reset after making compliant changes, although all other qualification requirements still apply.
What about Rewarded Video Ads?
Roblox has confirmed that its standard Rewarded Video Ads system is not affected by this change.
According to Roblox, Rewarded Video Ads require players to actively start the advertisement and include limits on how many ads can be watched. Because they do not use the continuous-feed mechanics targeted by the new policy, they are excluded.
Why is Roblox making this change?
Roblox says that rewarding users for consuming a continuous media feed without natural stopping points is not appropriate for younger users.
The change is part of Roblox's broader focus on making experiences available to younger audiences safer and more appropriate. The restriction was also included in Roblox's August 24–28 weekly recap alongside several other platform updates.
What developers should know
Developers with games in Roblox Kids or Select should review their experiences and check whether they contain:
Media feed + continuous/autoplay mechanics + rewards for continued viewing.
If all three are present, the experience may be affected by the new policy.
Roblox recommends that creators review their games through Creator Hub > Creations and make any necessary changes to their mechanics.
The Bottom Line
Roblox's new restrictions are specifically aimed at experiences that combine endless or automatically playing media feeds with rewards for continued viewing.
The policy does not ban media feeds, autoplay, or rewards individually. Instead, Roblox is targeting the combination of these mechanics when they encourage users—particularly younger players—to keep consuming content without a natural stopping point.
Developers should review their experiences now, especially if they are available through Roblox Kids or Select, to make sure they comply with the new rules.
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