Roblox has teamed up with Target to give shoppers the chance to unlock exclusive virtual items by purchasing selected Roblox-branded merchandise in stores.
The promotion allows customers who buy eligible Roblox products at Target to receive redemption codes for exclusive avatar accessories and virtual items that can be claimed on Roblox.
The offer includes a range of official Roblox merchandise, such as gaming accessories and peripherals, with each qualifying purchase unlocking a unique digital reward.
Among the exclusive items available through the promotion are:
- A red Roblox tracksuit
- A retro-inspired boombox accessory
- A fire extinguisher-style backpack accessory
The campaign aims to bridge physical shopping with the virtual Roblox experience, rewarding fans who purchase official merchandise with items that can be used across the platform.
The promotion is part of Roblox's continued partnerships with retailers, giving players more opportunities to collect limited-time avatar items through real-world purchases.
Target has previously stocked a wide selection of Roblox toys, gift cards and gaming accessories, but this latest promotion expands the collaboration by offering exclusive digital content unavailable through the Avatar Shop.
Players interested in participating should look for specially marked Roblox products at participating Target stores. After purchase, eligible customers can redeem their code through Roblox's redemption page to receive their exclusive virtual item.
The promotion is available for a limited time while supplies last, and availability may vary by store.
